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Now It is Incredible Dabba

The flavour of India captured through its food is the next big idea in tourism, with the local Indian 'dabba' going glam, under a project that seeks to showcase the variety in the country's cuisine as well as attract tourists.

The "Incredible Tiffin" project by the Cuisine India Society launched here recently provides a tiffin packaged with local food for people outside the country, to help them get an idea of the choices of food available in India.

The project is part of the Tourism Ministry's popular "Incredible India" campaign that was launched initially to attract more foreign tourists and has now successfully established India as a high-end tourist destination.

Food has much more pleasure, joy and happiness attached to it rather than any other art form. Indian cuisine reflects spirit of India. The project launch was inaugurated by Tourism Minster, Subodh Kant Sahay at ITC Maurya.


Food experts like Manisha Bhasin, Pushpesh Pant, Narendra Bhui and Gautam Anand have done a wonderful job in providing a package 'tiffin' which will spread awareness about Indian food

"Incredible Tiffin" an initiative put forward by Cuisine Society of India took four years to develop as a concept.
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  1. UnknownMay 19, 2012 at 7:50 AM

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