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DESTINATION LIFE CYCLE: A CASE OF BALI


 AN EXPLORATORY RESEARCH PAPER TITLED
DESTINATION LIFE CYCLE:
A CASE OF BALI
Submitted by:
Dr. Kshitiz Sharma,
Email i.d.- sharmak23@gmail.com
Moutushi Ganguli Sharma
Email i.d.- moutushig80@rediffmail.com

ABSTRACT

Like most products, destinations have a lifecycle (DLC).  In his 1980 article, Butler proposed a widely-accepted model of the lifecycle of a tourist destination.  This is a journey of the destination from beginning to a possible end. This is applicable to almost every destination however stages may reach late or early in Life. This would help policy makers to develop right strategies to develop a destination and make it sustainable.

At every stage the tourists profile, their category also changes. Here Plog’s typology would be more suitable to refer. With every stage the tourists and destination features shows variations.

Bali has been studied here to understand its emergence, development and further stages. The island of Bali, Indonesia, always has been an enchanting place for foreigners. Bali, very recently has taken an important place in world map of tourist destinations but all has not been smooth. Society and environment have paid a price for this development.

Keywords: DLC, Butler, Plog’s typology, Bali

For Full paper send me a request on sharmak23@gmail.com


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