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“INTRAPRENEURSHIP IN TOURISM”


AN EXPLORATORY RESEARCH PAPER TITLED

“INTRAPRENEURSHIP IN TOURISM”

ABSTRACT

This paper contributes to the development of the theory of Intrapreneurship in relation to tourism by clarifying the Intrapreneurship concept. Intrapreneurship refers to employee initiatives in organizations to undertake something new, without being asked to do so. Major activities related to Intrapreneurship include opportunity perception, idea generation, designing a new product/service or another recombination of resources, internal coalition building, persuading the management, resource acquisition, planning and organizing. Some commendable research work is done in this field clarifying the concept of Intrapreneurship e.g. Intrapreneurship: Conceptualizing intrapreneurial employee behaviour by Jeroen de Jong & Sander Wennekers (2008), Clarifying the Intrapreneurship concept by Bostjan Antoncic and Robert D. Hisrich, Intrapeneurship: An Exploraory Study of Select Norwegian Industries by Alf Steinar Saetre (2001). We would definitely like to take help from these literature.

Keywords: Intrapreneurship, Tourism, Management, Conceptualization.

INTRODUCTION:
The organization today stress its employee “to be more innovative” which means obviously taking risk allowing to try out new things/system which have never been applied before. This requests a fair deal of access to the proper information to minimize that uncertainty before implicating something new.
As the ever-present headaches of trying to balance maximizing profit and margin with investing for growth, it is imperative implementing short-term, high-impact initiatives with long-term, strategic thinking, and planning and focusing on a business a whole.
“Intrapreneurship”, thus, is an interesting concept, but one which is not very sought after. The need for innovation within organizations is a topic of much debate today as entrepreneurship has finally caught the world's attention.
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for full paper write to me over sharmak23@gmail.com




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