Skip to main content

HANDLE WITH CARE- A short case on New Travel Packages


The travel companies are inventive in offering travel services to hold its client and to attract newer ones with new attractions in packages. Shopping has been a great attraction for people to travel destinations like Dubai, Singapore, Indonesia, etc.

“Go to Bangkok, buy two large screen LCD televisions and get your holiday free,” reads the advertisement pitch of a Kolkata-based tour company for four-day all-inclusive holiday packages for INR 25,000 per person.

The Electronics market of tourist countries like Thailand, Dubai and Singapore is 30-50% cheaper than India, and sales pitches like these on LCD and LED TVs have become common as what people save on high-end televisions actually makes up for most of their travel expenses.

The imported TV market in India accounts as much as 20% of India market and this offers fast and easy bucks to travel agencies pitching Indian consumers into such deals.

On one end this offers an opportunity for travel agency, business of visiting country and an experience for tourists on another end it is hurting electronic market in India. To control this activity, the India arms of TV-makers like Sony, Samsung, and Panasonic plan to limit support and service backup for imported models. “Such imported sets are disturbing the market equilibrium, sales plan and total legitimate channel, “Sony India sales head Sunil Nayyar said.

Sony and Samsung have decided not to provide any warranty, repair or installation support for imported sets and plan to exclude India from the purview of any international warranty coverage. Panasonic plans to charge the consumer for any component that needs to be replaced in the imported set even during its warranty period.
 

Answer the following Questions:

1.      Evaluate the package in offer for Indian customers by travel agencies?

2.      Why Electronic goods are cheaper in these countries (Singapore, Thailand, and Dubai)?

3.      Will limited or no warranty not hurt the consumer sentiment towards the brand?  Why or Why not?
Labels:

Comments

Post a Comment

Popular posts from this blog

Ana Chavarria, front office manager Case Study

Ana Chavarria, front office manager, has been with The Times Hotel for several years. She recalls her first few months as a time of great stress. There was Milo Diaz, personnel manager, who was always calling her to post her schedules on time and authorize payroll forms. Thomas Brown, executive housekeeper, seemed a great friend off the premises of the hotel, but at work, he continually badgered the front desk clerks on guest check-in and checkout problems. Yoon-Whan Li, executive engineer, also had communication issues with Ana, such as the time when a desk clerk called Yoon-Whan at home to indicate that an elevator was stuck on the fourth floor when it was only manually stopped by a group of children. Eric Jones, food and beverage manager, continued to blame Ana’s desk clerks because hotel guests were not frequenting the dining room and lounge, asking her, “When will the desk clerks ever learn to talk about those free coupons for the dining room and lounge that they so stoically hand...
Post a Comment
Read more

DESTINATION LIFE CYCLE: A CASE OF BALI

 AN EXPLORATORY RESEARCH PAPER TITLED DESTINATION LIFE CYCLE: A CASE OF BALI Submitted by: Dr. Kshitiz Sharma , Email i.d.- sharmak23@gmail.com Moutushi Ganguli Sharma Email i.d.- moutushig80@rediffmail.com ABSTRACT Like most products, destinations have a lifecycle (DLC).  In his 1980 article, Butler proposed a widely-accepted model of the lifecycle of a tourist destination.  This is a journey of the destination from beginning to a possible end. This is applicable to almost every destination however stages may reach late or early in Life. This would help policy makers to develop right strategies to develop a destination and make it sustainable. At every stage the tourists profile, their category also changes. Here Plog’s typology would be more suitable to refer. With every stage the tourists and destination features shows variations. Bali has been studied here to understand its emergence, development and further stages. The island of ...
Post a Comment
Read more

The Evolution of Hotel Industry

The history of travel is a great landmark in the field of tourism industry. Travel is as old as mankind. From the time of immemorial, people started the traveling due to the various causes. It may be the purpose of the economic, social, cultural, spiritual achievement of the human being. Travel in the distant past, however, was not undertaken for the purpose of pleasure since the motive was not to seek any holiday from the work situation. The primary motive for which travel was undertaken related to trade, commerce and the activities associated with it. No travel formalities existed as there were no frontiers. The history of travel can be divided into mainly seven divisions. These can be: 1. Early Travel 2. Pleasure Travel 3. Travel in Middle 4. Travel in Renaissance 5. Emergency of spas and seaside Resorts. 6. The Industrial Revolution Period 7. Air transport system The Early Travel: Since the dawn of the civilization we have the evidence that, human beings were remaining busy for the...
Post a Comment
Read more