A Complete book on Tourism Management

ISBN: 1259026809
Copyright year: 2014
Publisher: McGrawHill Education

Introduction to Tourism Management is designed as a comprehensive guide to the study of tourism for both graduate and post graduate students of the subject. It takes the readers all the way through the basics of the subject like introduction of the concept, principles, constituents, organization, etc.; the economic and managerial aspects of tourism; the historical and modern insights into the industry; and the marketing, organizational and technological issues involved. Following a simple and interactive approach, it deals extensively with the Indian tourism industry in particular, giving the readers a complete picture of the working of the tourism business.

Feature Highlights:

Up-to-date coverage including topics like Human Resource, Entrepreneurship, Marketing and MIS in tourism
Text supported by recent cases and examples
Dedicated chapters on Indian Tourist Attractions, Indian Handicrafts, Performing Arts, etc.
Rich pedagogy—Tourism Insight, Tidbits, images, charts and chapter end exercises
Companion website with additional reading material, cases and important application pro formas

Comments

Doctors Prescribe kids to get outside to beat obesity

Childhood obesity is a major national concern in the U.S., with about one third of minors overweight. A vast number of campaigns to reverse this have arisen in the last decade, such as Michelle Obama’s Let’s Move campaign and the NFL’s Play60 campaign. However, the most progressive response is a prescription to take a step back from our modern technology-based society: doctors are now writing “Outdoor Activity” on Rx labels to overweight and obese children. “Outdoor Activity” prescriptions have been successful so far, not only improving youth’s health but also teaching them to love being outside. According to Kay Debrosse, who runs a Massachusetts recreation center, “They love the outdoors more now … They moan and groan when you tell them to get off their computer, but then they don’t want to come back inside.” These prescriptions resonate deeply with parents and patients because they are individually prescribed by a doctor, instilling a more committed attitude toward change. The g...

FORMATION OF CONTINENTS

The earth’ history is 4.5 billion years old when all the continents which we see today were not in this shape & position. Amazingly these continents were close to each other! By 750 million years ago the earth’s mass combined to ‘Supercontinent’. And surrounding this ‘Supercontinent’ there was also an extensive ocean. Roughly 750 Ma (million years ago), the earliest-known supercontinent Rodinia , began to break apart. The continents later recombined to form Pannotia , 600–540 Ma, then finally Pangaea which is “All Earth” in Greek. Then about 200 million years ago the land began to drift apart. It broke into two pieces, · Laurasia – the northern supercontinent- splits in Eurasia and North America · Gondwanaland - the southern supercontinent which consisted § Antarctica, § South America § Africa § India and § Australia. The two large continents continued to break apart into the smaller continents that exist today. Eduard Suess, an Austrian geologist named it ‘Gondwanaland’. The nam...

The Hospitality Concepts

Search This Blog