AN EXPLORATORY RESEARCH PAPER TITLED DESTINATION LIFE CYCLE: A CASE OF BALI Submitted by: Dr. Kshitiz Sharma , Email i.d.- sharmak23@gmail.com Moutushi Ganguli Sharma Email i.d.- moutushig80@rediffmail.com ABSTRACT Like most products, destinations have a lifecycle (DLC). In his 1980 article, Butler proposed a widely-accepted model of the lifecycle of a tourist destination. This is a journey of the destination from beginning to a possible end. This is applicable to almost every destination however stages may reach late or early in Life. This would help policy makers to develop right strategies to develop a destination and make it sustainable. At every stage the tourists profile, their category also changes. Here Plog’s typology would be more suitable to refer. With every stage the tourists and destination features shows variations. Bali has been studied here to understand its emergence, development and further stages. The island of ...
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