A Complete book on Tourism Management

ISBN: 1259026809
Copyright year: 2014
Publisher: McGrawHill Education

Introduction to Tourism Management is designed as a comprehensive guide to the study of tourism for both graduate and post graduate students of the subject. It takes the readers all the way through the basics of the subject like introduction of the concept, principles, constituents, organization, etc.; the economic and managerial aspects of tourism; the historical and modern insights into the industry; and the marketing, organizational and technological issues involved. Following a simple and interactive approach, it deals extensively with the Indian tourism industry in particular, giving the readers a complete picture of the working of the tourism business.

Feature Highlights:

Up-to-date coverage including topics like Human Resource, Entrepreneurship, Marketing and MIS in tourism
Text supported by recent cases and examples
Dedicated chapters on Indian Tourist Attractions, Indian Handicrafts, Performing Arts, etc.
Rich pedagogy—Tourism Insight, Tidbits, images, charts and chapter end exercises
Companion website with additional reading material, cases and important application pro formas

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