A Complete book on Tourism Management

ISBN: 1259026809
Copyright year: 2014
Publisher: McGrawHill Education

Introduction to Tourism Management is designed as a comprehensive guide to the study of tourism for both graduate and post graduate students of the subject. It takes the readers all the way through the basics of the subject like introduction of the concept, principles, constituents, organization, etc.; the economic and managerial aspects of tourism; the historical and modern insights into the industry; and the marketing, organizational and technological issues involved. Following a simple and interactive approach, it deals extensively with the Indian tourism industry in particular, giving the readers a complete picture of the working of the tourism business.

Feature Highlights:

Up-to-date coverage including topics like Human Resource, Entrepreneurship, Marketing and MIS in tourism
Text supported by recent cases and examples
Dedicated chapters on Indian Tourist Attractions, Indian Handicrafts, Performing Arts, etc.
Rich pedagogy—Tourism Insight, Tidbits, images, charts and chapter end exercises
Companion website with additional reading material, cases and important application pro formas

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Ana Chavarria, front office manager Case Study

Ana Chavarria, front office manager, has been with The Times Hotel for several years. She recalls her first few months as a time of great stress. There was Milo Diaz, personnel manager, who was always calling her to post her schedules on time and authorize payroll forms. Thomas Brown, executive housekeeper, seemed a great friend off the premises of the hotel, but at work, he continually badgered the front desk clerks on guest check-in and checkout problems. Yoon-Whan Li, executive engineer, also had communication issues with Ana, such as the time when a desk clerk called Yoon-Whan at home to indicate that an elevator was stuck on the fourth floor when it was only manually stopped by a group of children. Eric Jones, food and beverage manager, continued to blame Ana’s desk clerks because hotel guests were not frequenting the dining room and lounge, asking her, “When will the desk clerks ever learn to talk about those free coupons for the dining room and lounge that they so stoically hand

FORMATION OF CONTINENTS

The earth’ history is 4.5 billion years old when all the continents which we see today were not in this shape & position. Amazingly these continents were close to each other! By 750 million years ago the earth’s mass combined to ‘Supercontinent’. And surrounding this ‘Supercontinent’ there was also an extensive ocean. Roughly 750 Ma (million years ago), the earliest-known supercontinent Rodinia , began to break apart. The continents later recombined to form Pannotia , 600–540 Ma, then finally Pangaea which is “All Earth” in Greek. Then about 200 million years ago the land began to drift apart. It broke into two pieces, · Laurasia – the northern supercontinent- splits in Eurasia and North America · Gondwanaland - the southern supercontinent which consisted § Antarctica, § South America § Africa § India and § Australia. The two large continents continued to break apart into the smaller continents that exist today. Eduard Suess, an Austrian geologist named it ‘Gondwanaland’. The nam

DESTINATION LIFE CYCLE: A CASE OF BALI

AN EXPLORATORY RESEARCH PAPER TITLED DESTINATION LIFE CYCLE: A CASE OF BALI Submitted by: Dr. Kshitiz Sharma , Email i.d.- sharmak23@gmail.com Moutushi Ganguli Sharma Email i.d.- moutushig80@rediffmail.com ABSTRACT Like most products, destinations have a lifecycle (DLC). In his 1980 article, Butler proposed a widely-accepted model of the lifecycle of a tourist destination. This is a journey of the destination from beginning to a possible end. This is applicable to almost every destination however stages may reach late or early in Life. This would help policy makers to develop right strategies to develop a destination and make it sustainable. At every stage the tourists profile, their category also changes. Here Plog’s typology would be more suitable to refer. With every stage the tourists and destination features shows variations. Bali has been studied here to understand its emergence, development and further stages. The island of Bali, Indonesi

The Hospitality Concepts

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