The market works on demand and the higher most demand to human being is to create variety in everything they do. It is inherent nature of every individual which is sole responsible for the development of this world. But Change is always difficult. It is popular saying that only a kid will be happy for change of his wet nappy. People do not want to change their place of living, their area of shopping, their equipment, their habits, customs, and their jobs over a long period of time. Relocation is difficult. The question arises; do we like change or not? If yes, what is it that keeps us away from? If no, why is it this development and growth happening every day? The paper deals with this quest. The model describes this change process: CONCLUSION: The age old struggle of society and individual continues. The development necessarily comes from the individuals not from society. Societal forces keep changes at bay. It is individual’s thrust for development craves r
